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(Miller’s work is also at the brand’s Mall of America location in Minnesota.)

Miller’s mural, in the dressing-room area, is informed by a commitment to abstraction, and inspired by color theory, printmaking, painting, graphic design, queer histories and queer theory. Is Psycho Bunny considered a luxury brand? A multi-year agreement made Psycho Bunny the official athletic outfitter of the National Bank Open.

The "Dad Up" mental health awareness campaign showed innovation beyond sports partnerships.

Back home in Canada, the company opened its first stores in late 2022 and now runs 15 locations.

Product line diversification

Premium polo shirts were just the beginning. It is interesting to see how some of our customers go deeper into the brand over time, often starting with our core collection and eventually leaning more into the bolder pieces featuring artful graphics and vibrant colourways.

Why has the polo shirt endured as a menswear staple?

The unique nature of the polo is that it’s incredibly wearable.

The wicked rabbit token, which includes a grinning skull-and-crossbones-enlivened hare, fills in as an image of the brand’s way of thinking: everything revolves around praising distinction while keeping a fashion instinct and refinement. The brand has also collaborated with various artists and celebrities to enhance its brand image and appeal.

In the realm of style, scarcely any brands have figured out how to work out some kind of harmony between fun loving contemptuousness and exemplary complexity very like Psycho Bunny.

Our customers can opt for more classic styles, or they can go bold, depending on their mood.

The brand announced a multi-year deal with tennis legend Andy Roddick, building on earlier work with rising stars Alexei Popyrin and Arthur Rinderknech. The distinctive rabbit-logoed brand now operates 130 stores worldwide, a significant jump from its humble beginnings as a small neckwear company. The brand now extends far beyond its signature polo shirts into a full range of products and markets.

Now that you know the complete ownership story, you can see how strategic leadership and calculated business moves built Psycho Bunny into the global brand it is today.

The polo shirts, for example, are produced using Egyptian cotton, known for its non-abrasiveness, breathability, and sturdiness. This guarantees that the pieces look perfect as well as feel great and last longer than other lower-quality other options.

The brand likewise utilizes fine cotton mixes, merino fleece, and other premium materials in its sweaters, coats, and other attire.

The following year brought 29 additional U.S. locations.

International expansion followed a similar pace. The two met at the Designers Collective in New York.

Their timing wasn't ideal. Their backgrounds in neckwear would prove essential to the brand's early success.

Who created Psycho Bunny?

Robert Godley was a British tie designer.

The brand’s allure traverses past only one segment, drawing in individuals from various different backgrounds who need to say something through their attire.

Devotees of Psycho Bunny incorporate both conventional preppy style fans and more youthful stylish people searching for a more contemporary way to deal with exemplary American style.

This makes it the crown jewel of Brandman's business portfolio and explains why the company receives focused attention and resources.

Minority partners: BBRC and Bertrand Cesvet

Brandman brought on strategic minority partners in early 2022, recognizing that growth requires specialized expertise.

The brand now operates approximately 60 stores across Latin America, spanning Mexico, Colombia, Panama, and Caribbean islands.

While not traditionally classified as luxury, Psycho Bunny is known for its high-quality materials, unique designs, and premium positioning. The noticeable logo on the chest gives the shirt a moment cool element, making it stand apart among other preppy brands.

High-Quality Fabrics and Craftsmanship

While Psycho Bunny is known for its fun loving logo and present day stylish, the brand doesn’t hold back on quality.

Godley had just been fired from Polo Ralph Lauren after six weeks over creative differences. The Untold Story Behind The Brand [2025 Update]

Psycho Bunny has become a major player in premium menswear. By zeroing in on quality craftsmanship, Psycho Bunny guarantees that its pieces have life span, making them venture commendable things for any closet.

Psycho Bunny’s Global Appeal, A Diverse Customer Base

What started as a specialty mark taking care of a little crowd immediately developed into a worldwide brand with a devoted following.